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MNM2GOGM0212 2022 MNM2605 102 2 2022 ADDENDUM A - ASSIGNMENT 02 FOR SEMESTER 2 QUESTION 1 ASSIGNMENT 02 - COMPULSORY (a) Discuss any four (4) Individual factors that will Influence Julia's decision as to whether or not she will purchasn a pair of MANlangui L shoes Provide a practical assimple Toilustrale each factor When completing this assignment and submitting Itvia my Inlas, be sure to use the correct unique number. Unique number No marks wil be awarded for thingy alone. & soares are allocwind to your application of the factor 865154 to Makengu & shoes (b) Using relevant practical examples, explain to the management of Michlange L the seven [7) factors Mahlangu L - Fashion Luxury Brands that can inf vence the spread (diffusion) of innovation of the Mahlangu L brand. Lucy Mahlangu, a proudly South African up-and-coming fashion casigner, recently launched her brand Nahlangu L, in Centurion, Pretoria The Mahkingu L brand includes luxury fashion lanhar handbags 7 marks are allocated to the theory and 7 marks to your application of the factors to Mabiaogu L An her ShoRe and Dramatics, which am all handmade locally in South Africa, All materials, measures and supplies are also sourced in South Africa. The Mahlangu L brand bongets "upper dins", dynamic shoes. (14) young women in the 22- to 37-year age group who have a sophiafloated style and for whom image is very important. Lucy Matlangui Bold the media at the launch of Mahlangu L this the examlie minige is very wartion. It QUESTION 2 's long lasting and it makes the skin feel much younger and finmer. The cosmetic range consists of a number of skincare products that should be applied to the face in a particular suquince before going la bed and before applying Mahlangu L manc-up. (a) Atutudes pertomm four (4) major functions. Identify and analyse each of the functions of attitudes and provide an example of each function based on the case study and Julia's situation. A number of South African celebrides are ambassadors for the brand, as they are a perfect fit for the Largel marked As brand ambassadors, they am required In carry Mahlangu I handbags and wear Nahlangu L shoes on a weekly basis with the aim of influencing dynamic young women to engage with ha brand functions of attitude to Mahlange L shoes Lucy Mahlang. has agreed to sell the Mahlangu L brand at signature retail stores at the VILA Waterfront. and in Sandion City. Melrose Arch and the Mall of Africa. These retailers offer more high-end brands. which draw more high-and customers than the nontal retail stores located in most shopping malls () Abraham Maslow formulated from levels of needs that people such as Julia usualy saliity in a Julia, a Unisa employee, saw a picture of one of he celebrity brand ambassadors wearing a pair of Mahlangu L shoes, and decided that she would like to own a pair just like them. She therefore decided particular order. Discuss Praise fro lovals of hands in their correct order and provide malwant to visit a store to try on a pair of Mahlangu L shoes practical examples from day-to-day life experiences. 5 marks are alocated to the theory' and i marks to practical exampies relevant to each level. (lol TOTAL: 40 This assignment consists of written essay questions. Your mark out of 40 will be converted tos percentage. Submit Assignment 02 online. No e-mailed assignments will be accepted
