Question: Your client Dog Food Inc. is an American manufacturer of premium dog food headquartered

in Walnut Creek, California, United States. The company is one of the country's largest producers,

distributors and marketers of branded dog food for the U.S. retail market. Several Dog Food Inc.

products hold the number one or two market share position.

The client's premium dog food products are sold exclusively in pet stores and vet clinics. They had

USD $500 Million in sales in fiscal year 2013. Revenue growth had been steady at about 10% for the

past 15 years, but since 2011 has declined to only 2% annual growth. The CEO of Dog Food Inc. has a

target of $800 Million in sales in three years. What recommendations would you give to the CEO in

order to achieve this?