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Please assist with all (Identifying Incremental revenues from new product Innovations) Morten Food Products, Inc. is a regional manufacturer of sality food snacks. The firm
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(Identifying Incremental revenues from new product Innovations) Morten Food Products, Inc. is a regional manufacturer of sality food snacks. The firm competes directly with the national brands including Fnto Lay, but only in the U.S. Southeast. Lest yee Morteri sold $300 million of its varicus thip products and hopes to icrease its sales in the corning year by offering a new lirne of baked chips The new product line is expecle million in sales next year. However,the firm's analysis estrmale that about 5 peroent of thse revenos wl come from existing ustomers who swtch their purchases from one of the firm's existing preducts to the new heathier baked chips ed to generate $41 in sales next year. However, the fi ill came from a. What level ot incremental sales should the company analyst attribute to the new Ine of baked chips? b. Assume that 20 percent of Morten's existing customers are actively looking for a healthier snack altermative and will move to another company's baked chip offering if Morten does not introduce the new product. What lvel of incremental sales would you alribute the n line of baked chips in this cirocumstantce? a. The level cf incremental saes at the company analyst shoukd atrbute to the new line of bakd hs (Round to the nearst sellar Enter your answer in the answer box and then dlick Check Answer Clear All Check Answer remainingStep by Step Solution
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