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Fellow IHs analyst Eleni Marouli said the deal allows Facebook to get better data on users worldwide, which has value. WhatsApp's strong presence in key emerging markets such as Brazil and India will provide Facebook with insights in countries that are still largely under-monetized," Marouli said Building good mobile data on consumers in these markets is essential as they are not only mobile-first in their use of the Internet, but often mobile-only." ats App Youssef Squali at Cantor Fitzgerald pointed out that Facebook may be able t to create a new kind of telecom service which has not existed so far. While WhatsApp is currently a cross-platform mobile messaging service, kely to morph into a gateway for global calling and video solutions over time, dramatically expanding its revenue potential," the analyst said Competition WhatsApp competes with apps such as Line and WeChat in the mobile messaging industry, but it's the global leader and is quite popular especially in Europe, Latin America, and Asia. The below chart shows that during the first four years of operation, the number of users on WhatsApp had grown faster than other comparable networks such as Facebook, Gmail, Twitter, and Skype. By the end of its fourth year, WhatsApp had 419 million monthly active users, while Facebook had 145 million, Gmail 123 million, Twitter 54 million, and Skype 52 million. During the conference call regarding the acquisition, Facebook mentioned that WhatsApp currently has 450 million monthly active users and more than 1 million new people are signing up every day. Of this number, 70% of users are active on a given day Given below are the Balance sheets of Facebook Inc and Watsapp BALANCE SHEET OF FACEBOOK AND WATSAPP as on 30 June, 2014 PARTICULARS FACEBOOK WATSAPP Amount in CURRENT ASSETS Cash Equivalents Cash & 4,384 152 9,572 ort term investments Net Receivables 1190 Prepaid exps & other current assets TOTAL CURRENT ASSETS 15,557 LONG TERM ASSETS ixed Assets Property & Equipment 16 1672 Goodw