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EXHIBIT 7: GUITAR WORLD MAGAZINE (GWM) AUDIENCE SUMMARY Average Age 35 years Aged 18-29 28% Average Household Income $76,000 Gender 92% Male Planned to purchase a guitar in 6 to 24 months 66% Average price planning to pay for guitar purchase $1,050 Guitar World Magazine Advertising Packages (data from Exhibit 7) OPTI Regular Ad 1/6 Page Prices Per Month One Month Three Months Six Months Thirteen Months $3,015 $2,865 $2,715 $2,565 OPT2 Prices Per Month Marketplace Ad One Month Three Months Six Months 1/6 Page $1,600 $1,295 $1,130 1/12 Page $870 $795 $745 1 inch $465 $425 $385 Thirteen Months $1,105 $385 $360 Total Cost One Month Three Months Six Months OPTI Regular Ad 1/6 Page Thirteen Months OPT Thirteen Months Total cost Marketplace Ad One Month Three Months Six Months 1/6 Page 1/12 Page 1 inch 000 WAUC without Endorsement WAUC with Endorsement from previous excel sheet (WAUC) Breakeven = Fixed Costs/Weighted Average Unit Contribution 0.00 Regular Ad Breakeven Guitar Sales Needed w/o Endorsement One Month Three Months Six Month SEMES WAUC with Endorsement 0.00 (WALD Breakeven # Guitar Sales Needed w/o Endorsement One Month Three Months Six Months Thirteen Months *Use the roundup function Regular Ad 1/6 Page OPTI Breakeven #Guitar Sales Needed w Endorsement One Month Three Months Six Months Thirteen Months *Use the roundup function Regular Ad 1/6 Page Breakeven #Guitar Sales Needed w/o Endorsement Marketplace Ad One Month Three Months six months Thirteen Months Use the roundup function 1/6 Page 1/12 Page 1 inch 9 OPT2 0 12 13 14 15 Breakeven # Guitar Sales Needed w Endorsement Marketplace Ad One Month Three Months Six Months Thirteen Months Use the roundup function 1/6 Page 1/12 Page 1 inch EXHIBIT 7: GUITAR WORLD MAGAZINE (GWM) AUDIENCE SUMMARY Average Age 35 years Aged 18-29 28% Average Household Income $76,000 Gender 92% Male Planned to purchase a guitar in 6 to 24 months 66% Average price planning to pay for guitar purchase $1,050 Guitar World Magazine Advertising Packages (data from Exhibit 7) OPTI Regular Ad 1/6 Page Prices Per Month One Month Three Months Six Months Thirteen Months $3,015 $2,865 $2,715 $2,565 OPT2 Prices Per Month Marketplace Ad One Month Three Months Six Months 1/6 Page $1,600 $1,295 $1,130 1/12 Page $870 $795 $745 1 inch $465 $425 $385 Thirteen Months $1,105 $385 $360 Total Cost One Month Three Months Six Months OPTI Regular Ad 1/6 Page Thirteen Months OPT Thirteen Months Total cost Marketplace Ad One Month Three Months Six Months 1/6 Page 1/12 Page 1 inch 000 WAUC without Endorsement WAUC with Endorsement from previous excel sheet (WAUC) Breakeven = Fixed Costs/Weighted Average Unit Contribution 0.00 Regular Ad Breakeven Guitar Sales Needed w/o Endorsement One Month Three Months Six Month SEMES WAUC with Endorsement 0.00 (WALD Breakeven # Guitar Sales Needed w/o Endorsement One Month Three Months Six Months Thirteen Months *Use the roundup function Regular Ad 1/6 Page OPTI Breakeven #Guitar Sales Needed w Endorsement One Month Three Months Six Months Thirteen Months *Use the roundup function Regular Ad 1/6 Page Breakeven #Guitar Sales Needed w/o Endorsement Marketplace Ad One Month Three Months six months Thirteen Months Use the roundup function 1/6 Page 1/12 Page 1 inch 9 OPT2 0 12 13 14 15 Breakeven # Guitar Sales Needed w Endorsement Marketplace Ad One Month Three Months Six Months Thirteen Months Use the roundup function 1/6 Page 1/12 Page 1 inch