please choose a brand and not Nike brand. read below and answer the 3 questions
For the brand you are using, identify the positioning statement (elements): 1. Membership - competition. Important because this represents the options for your target market to follow/engage. You need to design content that is more valuable to the target market relative to your competition., 2. Target market - need to understand what is valuable so you can design content and SMP that engages them. 3. Point of difference - This is the characteristic of your content that is unique to your competition and therefore more engaging to your target market 4. Reasons to believe. These are the content consistent with your point of difference. Take the example of the fashion blogger. Once she focused on sustainability most if not all content related to sustainability. She was then able to grow followers and sponsors. 5 Company goals. The most important aspect of any social media marketing strategy is to set S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) goals. Posting blindly and expecting to achieve massive amounts of new sales would be like cooking without the right ingredients and expecting perfection. By setting goals before you begin, it's easier to measure success or failure. These goals aren't always focused on money or return on investment, and they shouldn't be. Social media marketing is more about engagement and providing solutions to problems rather than selling. 1. Brand awareness is all about your brand becoming relevant to potential buyers. This means posting content regularly that answers the questions your customers are asking. That content includes links to blog posts, infographics, statistics, and relevant articles 2. Enhance Public Relations By following your company's mentions, you can find out what customers are saying about your brand and respond to complaints in a timely manner. I believe that all of this is an extremely important aspect of public relations I also think that there's a more proactive approach which is regularly letting your followers know about good things that your company is doing or about to do. It shouldn't always be about reacting to complaints. 3. Build Community of Advocates Brand loyalty has always been one of the most important factors in long-term growth. In the past, companies relied on word of mouth. Now, social media provides an entirely new platform where brand loyalty can be shared with thousands of people in real-time. 4. Research and Development By constantly engaging with customers, your company can stay up to date on the problems they're facing and develop solutions. Just as importantly. follow your competitors on social media to see how they engage their customers if they're facing any complaints, and if they're rolling out any promotions or new products 5. Driving Sales and/or Leads. Self-explanatory. D Question 3 For the brand you are using, identify the positioning statement (elements): 1. Membership 2. Target market 3. Point of difference 4. Reasons to believe Please label the positioning element and use the above list for each positioning element. Question 4 0.3 Using your positioning statement list the key points that you want to communicate to your target audience. Explain why. Edit View Insert Format Tools Table 12pt Paragraph B I U A QV Ty | : Question 5 0.3 pts From those key points, create a brand persona (e.g., mountain lion for Subaru) and explain why this concrete representation makes sense for the brand and the target market. Edit View Insert Format Tools Table 12pt Paragraph . B I U A QV Ry
