Question
- Please choose a company or an organisation in NZ or from overseas and conduct an analysis, as specified below. AMAZON (1) Macro analysis -
- Please choose a company or an organisation in NZ or from overseas and conduct an analysis, as specified below.
AMAZON
(1) Macro analysis - you need to provide a PESTEL analysis. Remember, you do not need to cover each dimension of PESTEL, only the ones that are relevant for your company/organisation. You could also use Forecasting & Scenarios in this section. (400)
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International marketing
Authors: Philip R. Cateora, Mary C. Gilly, John L. Graham
15th Edition
9789339204464, 9780073529943, 9339204468, 007352994X, 978-0077446956
