Please choose a well know multinational grocery store company based out of Canada/India and
evaluate it on its International Trade Finance Criteria as per below list. (Please note this company
should differ from company chosen in Assignment 1)
Evaluation Criteria's:
➢ Domestic and International markets - presence, share, reach and prospects
➢ International Marketing Plan
➢ International Markets - primary, secondary and prospective
➢ International market selection criteria and entry
➢ International economic and financial environment
➢ International Trade Finance options
➢ International payment Options - Advance Payment, Documentary Collections, Letter of Credit
and Open Account
➢ Impact of Culture
➢ International Negotiations
➢ Supply Chain Finance
➢ Overall objective - lower price, quality, responsiveness, innovation, adaptability
➢ International Pricing for Profit
➢ Modifying Products for International Markets
➢ Promotion and Gaining International Competitive Advantage
1) Provide a detailed explanation of the trade financing methods employed by the company?
Please define each form of financing and explain the reasons behind the company's choice to
utilize these specific methods.
2) What factors influenced your choice of this company?