Please choose an existing product/service/company which is compelled to change and adapt to the new normal for survival or growth.

1)Identify the critical pain points or weaknesses in the marketing mix; and

2)Suggest a marketing proposal (framework) to reinforce/revitalize the brand and make it relevant to customers' expectations in the new age. In this proposal, please state the focal changes, strategic directions, key tactics highlights, and substantiate your suggestions with sound reasons. Competitive advantages in the new marketing arena should be spelt out.

(referencing if any used)