Please choose any hospitality brand you are familiar with, for example, Walt Disney World Resort, Holiday Inn, Burger King. or Dunkin Donuts. Then, please explain some of the segments in its overall market ( if you select Burger King, it would be a restaurant market; or if you select Holiday Inn, it would be a hotel market), and how if differentiates itself from its competitors to position itself in the market (please refer to the steps in segmentation, targeting, and positioning on the slide #17)