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1. Within the components of a marketing information system, the statement "Nearly 20 percent of the population moves each year," represents which component? a. macroenvironment b. competitive environment c. organizational environment 2. A hospitality manager who measures consumer reaction to new menu items offered by the restaurant is obtaining which of the following? a. internal data b. secondary data c. primary data d. syndicated data 3. One of the advantages of collecting secondary data is a. specificity b. cost C. timeliness d. band c 4. One of the advantages of collecting primary data is a. specificity b. cost C. timeliness d. band c 5. The first step in the marketing research process is to: a. plan the research b. collect the data c. define the problem d. conduct a preliminary investigation6. The best survey method for sensitive questions would be: a. telephone b. direct mail C. personal interviews 7. The survey method with the best response time would be: a. telephone b. direct mail C. personal interviews 8. The best survey method for complicated or complex questions would be: a. telephone b. direct mail C. personal interviews 9. A study used to measure the same population over an extended period of time is referred to as a: a. causal study b. cross-sectional study C. focus group d. longitudinal study 10. When a closed-ended question is designed so that respondents will belong to at least one category, the available responses are said to be: a. mutually exclusive b. collectively exhaustive c. fully closed d. both a and b