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Please complete the following case studies. Instructions are attached. Note that responses to these cases require significant effort. 1 - Case 16: Southwest Airlines 2

Please complete the following case studies. Instructions are attached. Note that responses to these cases require significant effort.

1 - Case 16: Southwest Airlines

2 - Case 19: Tim Hortons Inc.

Each case should follow the following structure:

Executive Summary

Paragraph 1: Intro

Paragraph 2: Situation Analysis

Paragraph 3: SWOT Analysis

Paragraph 4: Strategy Formulation

Paragraph 5:Strategy Implementation

Paragraph 6: Closing

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