Discuss the three dimensions of channel structure that should be considered in developing alternative channel structures.

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:03 AM

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Discuss the three dimensions of channel structure that should be considered in developing alternative channel structures.

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Channel structures are described on three dimensions The Number of levels in a channel can range fro...View the full answer

Marketing Channels

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