Throughout our discussion of the many variables affecting channel choice, we cited a number of heuristics about

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Throughout our discussion of the many variables affecting channel choice, we cited a number of heuristics about how these variables are likely to influence channel structure. What useful purpose does this serve? What dangers does it hold?

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Marketing Channels

ISBN: 978-0324316988

8th edition

Authors: Rosenbloom

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Question Posted: Jul 14, 2015 02:03 AM

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Throughout our discussion of the many variables affecting channel choice, we cited a number of heuristics about

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Heuristics or rules of thumb are useful because they suggest general or typica...View the full answer

Marketing Channels

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