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Please Consider Mandarin Oriental Hotel Groups and provide an Analysis of the Markets & Competitor(s): Market Segments & Strategic Group: Present the market segment(s) the

Please Consider Mandarin Oriental Hotel Groups and provide an Analysis of the Markets & Competitor(s): Market Segments & Strategic Group: Present the market segment(s) the Company is focusing on related to the Strategic Group, of which the Company is part of. Please Note the following information before providing the answer:

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Please once again consider the above tables and information when providing the answer.

Layers of the business environment Industries, markets and sectors An industry is a group of firms producing products and services that are essentially the same. For example, the automobile industry and the airline industry. A market is a group of customers for specific products or services that are essentially the same (e.g., the market for luxury cars in Germany; short-term rental urban market). A sector is a broad industry group (or a group of markets) especially in the public sector (e.g., the health sector). The travel industry and the travel sectors (such as Accommodation, F\&B, Entertainment, Connected industries - e.g., travel agents, tour operators, OTAs, etc.) Industry and sector environments: key topics Defining the industry - The industry must not be defined too broadly (too wide to be meaningful) or too narrowly (thus excluding important competitors). - Industries can be analysed at different levels, for example, different geographies, markets and even different product or service segments within them (e.g. airline markets: 1. geographical markets - Europe, North America, Asia, etc; 2. service segments - leisure, business and freight). Industry types

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