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Please create loyalty program for following company and type of consumers: Producer of mayonnaise greedy consumers Loyalty program, among the others, should include: Goals of

Please create loyalty program for following company and type of consumers:

Producer of mayonnaise greedy consumers Loyalty program, among the others, should include:

Goals of program

Target group for this program

Benefits for consumers (in money and in kind)

Mechanism of awarding benefits by consumers

Communication of loyalty program to target group

Division of 100% budget for loyalty program into preparation and implementation activities (with justification)

Sources of finance

Program introduction (timing and activity)

THANKS IN ADVANCE (please answer within 2 hours)

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