Question
please create perceptual map using spss that positions the distance of various companies provided in the table from each other. List the companies that are
please create perceptual map using spss that positions the distance of various companies provided in the table from each other. List the companies that are the closest to each other. List the company that is furthest away from others. The distance is given to you in the matrix.
| A | AS | B | D | H | M | P | S | |
| A | 0 | 1328 | 1600 | 2616 | 1161 | 653 | 2130 | 1161 |
| AS | 1328 | 0 | 1962 | 1289 | 2463 | 1889 | 1991 | 2026 |
| B | 1600 | 1962 | 0 | 2846 | 1788 | 1374 | 3604 | 732 |
| D | 2616 | 1289 | 2846 | 0 | 3734 | 3146 | 2652 | 3146 |
| H | 1161 | 2463 | 1788 | 3734 | 0 | 598 | 3008 | 1057 |
| M | 653 | 1889 | 1374 | 3146 | 598 | 0 | 2720 | 713 |
| P | 2130 | 1991 | 3604 | 2652 | 3008 | 2720 | 0 | 3288 |
| S | 1161 | 2026 | 732 | 3146 | 1057 | 713 | 3288 | 0 |
Step by Step Solution
There are 3 Steps involved in it
Step: 1
Get Instant Access to Expert-Tailored Solutions
See step-by-step solutions with expert insights and AI powered tools for academic success
Step: 2
Step: 3
Ace Your Homework with AI
Get the answers you need in no time with our AI-driven, step-by-step assistance
Get Started
Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
