Question
please create perceptual map using spss that positions the distance of various companies provided in the table from each other. List the companies that are
please create perceptual map using spss that positions the distance of various companies provided in the table from each other. List the companies that are the closest to each other. List the company that is furthest away from others. The distance is given to you in the matrix.
| A | AS | B | D | H | M | P | S | |
| A | 0 | 1328 | 1600 | 2616 | 1161 | 653 | 2130 | 1161 |
| AS | 1328 | 0 | 1962 | 1289 | 2463 | 1889 | 1991 | 2026 |
| B | 1600 | 1962 | 0 | 2846 | 1788 | 1374 | 3604 | 732 |
| D | 2616 | 1289 | 2846 | 0 | 3734 | 3146 | 2652 | 3146 |
| H | 1161 | 2463 | 1788 | 3734 | 0 | 598 | 3008 | 1057 |
| M | 653 | 1889 | 1374 | 3146 | 598 | 0 | 2720 | 713 |
| P | 2130 | 1991 | 3604 | 2652 | 3008 | 2720 | 0 | 3288 |
| S | 1161 | 2026 | 732 | 3146 | 1057 | 713 | 3288 | 0 |
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
ISBN: 132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
