Answered step by step
Verified Expert Solution
Link Copied!

Question

1 Approved Answer

Please describe It is always interesting when a big company moves into a new country and ends up packing up their stuff and going back

Please describe

image text in transcribed
It is always interesting when a big company moves into a new country and ends up packing up their stuff and going back home. Sometimes, these companies succeed in some countries but don't succeed in others. Part I 1. Describe 3 brands that did not succeed in entering a foreign market. Be prepared to discuss: a. Why it did not succeed in another country? Roughly 2-3 points per company Were there any detrimental implications for the company that you have found? (financial?) - this information may not available. b. What do you think could have been done differently to succeed in a new country? 2-3 ideas per company. Include references to the materials used. References should include: Name of Website or publication. Date when article was published. Name of Article. Name of Author (if available). Date of access (when you read the article). URL. You can brands from any industry. They do not have to be hospitality brands. Part II: Unrelated to part I. Map out two countries on the Hosftede Map as done in the PPT. Use the https://www.hofstede-insights.com/country-comparison/canada,india/ Website. No explanation required. Just the drawing is needed

Step by Step Solution

There are 3 Steps involved in it

Step: 1

blur-text-image

Get Instant Access to Expert-Tailored Solutions

See step-by-step solutions with expert insights and AI powered tools for academic success

Step: 2

blur-text-image

Step: 3

blur-text-image

Ace Your Homework with AI

Get the answers you need in no time with our AI-driven, step-by-step assistance

Get Started

Recommended Textbook for

Services Marketing Concepts, Strategies, & Cases

Authors: Douglas Hoffman, john Bateson

4th edition

1439039399, 978-1439039397

More Books

Students also viewed these Marketing questions

Question

1. When You Lose Your Place, Dont Panic?

Answered: 1 week ago