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Please describe the process of conducting a competitive audit. How would you go about starting the audit and what factors of your website would you
Please describe the process of conducting a competitive audit. How would you go about starting the audit and what factors of your website would you compare with your competitors'?
After defining the process, pretend you are on the digital marketing team forTGI Friday's.If you wanted to conduct a competitive audit, what competitors would you start with? Why would you choose those? What factors of the competitors' websites would you recommend that your marketing team for TGI Friday's focus on analyzing?
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