Please describe, which technological characteristics are commonly used to describe big data. Which distinct types of analytics services exist? Please, provide one example for each type how AUDI used this type of analytics services within this case. Following Davenport and Harris (2007, p. 118), Porter and Heppelmann (2015), and Ross et al. (2013), should AUDI follow up on a strategic path to implement big data analytics or use a step-by-step approach champi- oned by one business department (e.g., sales and marketing) to prove and implement big data analytics? Please elaborate which of the provided Exhibits (1, 2, 3, and 4) would have been the best solution for AUDI? Why? Which data sources of AUDI have been identified? Which are the most valuable ones and why? Please, provide at least one example for each data source of how AUDI uses or could use this data source. Is big data analytics, a buzzword or an emerging and sustainable technology? Which trends in our daily life as customers might affect the importance of big data analytics? How is the company going to progress through the analytics ladder? Which obstacles does the company encounter and how have those challenges been resolved? Please describe, which technological characteristics are commonly used to describe big data. Which distinct types of analytics services exist? Please, provide one example for each type how AUDI used this type of analytics services within this case. Following Davenport and Harris (2007, p. 118), Porter and Heppelmann (2015), and Ross et al. (2013), should AUDI follow up on a strategic path to implement big data analytics or use a step-by-step approach champi- oned by one business department (e.g., sales and marketing) to prove and implement big data analytics? Please elaborate which of the provided Exhibits (1, 2, 3, and 4) would have been the best solution for AUDI? Why? Which data sources of AUDI have been identified? Which are the most valuable ones and why? Please, provide at least one example for each data source of how AUDI uses or could use this data source. Is big data analytics, a buzzword or an emerging and sustainable technology? Which trends in our daily life as customers might affect the importance of big data analytics? How is the company going to progress through the analytics ladder? Which obstacles does the company encounter and how have those challenges been resolved?