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Please design a marketing message that embeds the concept of nostalgia and another factor that can potentially moderate the effect of nostalgia to increase consumer
Please design a marketing message that embeds the concept of nostalgia and another factor that can potentially moderate the effect of nostalgia to increase consumer desire for post-pandemic travel. Your idea should be ORIGINAL. Specifically, please address the following aspects: • What can be the second factor (moderator) that you think can moderate the effect of a nostalgic marketing message? Briefly justify why. • How to manipulate the two independent variables? • How to measure the dependent variable? • Briefly write the procedure of the study.
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Answer Marketing Message Rediscover the Magic Your Dream Vacation Awaits Nostalgic Element Transporting consumers back to cherished memories of past t...Get Instant Access to Expert-Tailored Solutions
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