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The COVID-19 pandemic has hampered consumers' psychological well-being and devastated businesses, especially in the leisure travel industry. Research shows that nostalgia can counteract negative emotions
The COVID-19 pandemic has hampered consumers' psychological well-being and devastated businesses, especially in the leisure travel industry. Research shows that nostalgia can counteract negative emotions (Tilburg and Igou, 2013; Zhou et al., 2008) and improve psychological well-being (e.g., Cheung et al., 2013; Routledge et al., 2011, 2012, 2013; Sedikides et al., 2016). Please design a marketing message that embeds the concept of nostalgia and another factor that can potentially moderate the effect of nostalgia to increase consumer desire for post-pandemic travel. Your idea should be ORIGINAL. Specifically, please address the following aspects:
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