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please develop a strategic marketing plan for apple including the following 1.executive summary company description strategic focus and plan situational analysis product-market focus marketing program
please develop a strategic marketing plan for apple including the following
- 1.executive summary
- company description
- strategic focus and plan
- situational analysis
- product-market focus
- marketing program
- financial data and projection
- implementation and control
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Marketing Management
Authors: Greg Marshall, Mark Johnston
2nd edition
9781259094972, 78028868, 1259094979, 978-0078028861
