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Please discuss the three elements of the brand system of the international retailer UNIQLO in the Australian market, and also discuss the relationships between these
- Please discuss the three elements of the brand system of the international retailer UNIQLO in the Australian market, and also discuss the relationships between these three elements.
- International firms face a number of challenges in deciding its communication strategies in a global market. Discuss these challenges which Apple faced when entering the Japanese market.
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
