Please do the following with the local brand 'The Balanced Bee' in mind.
https://thebalancedbee.com/
1. Chooseone method eachto measure the following andexplain your choice of methods.Choose one of the methods discussed in the presentation slides.
a.) Recognition and recall
b.) Emotion
ADVERTISING RESEARCH METHODS Recognition & Recall GfK MRI's Starch Ad Message Readership Studies Emotion (magazine recognition) Research Methods Bruzzone tests (TV Persuasion recognition) Day-after recall testing (TV Sales Response recall)STARCH READERSHIP SERVICE Classifications: Two indices are developed: . Noted 1. Issue index compares an ad's scores against the average scores for all ads in . Associated the magazine issue, and . Read Any . Read Most 2. ADNORM index: compares an advertisement's scores against other ads in the same product category as well as the same size (e.g., full page) and color classifications (e.g., four- color ads)GTK MRI Starch Advertising Research Time -February 6, 2012 AMAZON KINDLE EBOOK READER Bring some romance into her life. Category: Electronic Entertainment Equipment 1P4| Page 3 Noted Assoc. Read Any Read Most Advertiser 67% 64% 549 Issue Nor (8 Ads) 55% 49%% 5% Issue Index 122 131 131 Comparable MRI Starch Adnorm: 1P4 - Electronic Entertainment Equipment Adnorm (334 Ads) 559 18% 18% 26%% Adnorm Index 122 133 133 173 $79 Wind Amazon.com, Inc. Looked for Have a more Info Considered Purchased Any more about the Recommended purchasing the Clipped/ Actions Taken by Those Actions favorable Visited product/ the product the product/ product/ saved Who Noted the Ad Taken opinion website service service service service the ad None Advertiser 57% 27% 13% 16% 20% 28% Category Norm (515 Ads) 64% 24%% 16% 21% 14% 27% 5% 6% 36%% Category Index 105 113 81 76 143 104 100 117 02 Data based on 9 or fewer respondents are presented in red italics Don't use, but I'm Positively My favorite One of several it's worth Negatively I use it but don't I don't unfamiliar Brand Disposition disposed (Net) brand brands I like trying disposed (Net] particularly like it like it with it Amazon Kindle Reader 22% 39% 13% Category Norm (515 Ads) 72% 16% 32% 249% 28% 19% 49% 239% Brand Index 114 138 103 113 64 125 ST The brand disposition Information is asked at the beginning of the Starch survey, before respondents are asked about specific ads. The brand disposition questions do not reference an ad but rather ask the respondent about the brand itself. Actions Taken and Brand norms are based on major product category for all ads measured in 2010. GFK [=] Ad has fewer than 4 words [-] Ad has fewer than 50 words | Adnorms Grp = Online1 1CT (1/2010-12/2010) | Run Date: Mar 29, 2012 9:43 AM Copyright 2011, GfK Mediamark Research & Intelligence, LLC. All rights reserved. Advertising Occurrence Data: Copyright 2011 by Kantar Media | Intelligence. All rights reserved.MEASURES OF RECOGNITION & RECALL . Burke Day-After Recall Testing (TV) MARK ANDERSON WWW.ANDERTOONS.COM 1. Claimed-recall scores - percentage of respondents who recall seeing the ad 2. Related-recall scores - percentage of respondents who accurately describe specific advertising elements "Objection! Elephants never forget!"ADVERTISING RESEARCH METHODS Recognition & Recall BBDO's Emotional Measurement System Message Emotion Facial imaging technology Research . Self reporting Methods Persuasion . Physiological tests Brain Imaging (fMRI) Sales ResponseEMOTION: PHYSIOLOGICAL TESTS . The Galvanometer 100 200 390 . The Pupillometer . Eye Tracking GALVANOMETER . Voice-pitch analysis . Binocular rivalry
