Please elaborate the answer in long paragraph with reference and citations, thanks

Question A

1. Discuss the challenges that develop at each phase of the buyer adoption process for a new product when Foodpanda enters the market for the first time.
2. Assuming you are the director of marketing at Foodpanda. Propose and discuss with an illustration 1affordable innovation proposal for Foodpanda.

Question B

Choose two organizations whose marketing innovation you feel to be effective. Specify with specific instances the good influence this has had on the company's growth.