Question
Please evaluate coca cola's brand ambassador program and the impact it has on employees, the organizational culture, external perceptions, and overall company performance. How can
Please evaluate coca cola's brand ambassador program and the impact it has on employees, the organizational culture, external perceptions, and overall company performance. How can shared values be promoted via brand ambassadors?
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Management Fundamentals
Authors: Robert N. Lussier
3rd Edition
0324226063, 978-0324226065
