Question
Please evaluate the EPIC of Brazil, Italy, Mexico, Sweden, Turkey, or Panama & do rank them. Maemo is a Canadian producer of high quality athletic
Please evaluate the EPIC of Brazil, Italy, Mexico, Sweden, Turkey, or Panama & do rank them.
Maemo is a Canadian producer of high quality athletic wear. Its products are marketed to men, women, and teens who strive to maintain a healthy and active lifestyle and who are passionate about environmental stewardship, human rights, and women empowerment.
Masemo, which is Finnish for Mother Nature, was conceptualized by Jennifer Ryan, a young entrepreneur who experienced difficulty finding high quality athletic wear that was produced utilizing supply chains that support these values which are highly Important to her. She decided to put her business acumen to work and began manufacturing products for herself, friends and family. As her business grew, Jennifer hired sales and marketing staff and worked with local manufacturers to mass producing the athletic wear. Sales took off nearly Immediately.
Jennifer primarily sells her products online through social media platforms. Throughout the past twelve months, sales have increased by more than 250%. Maaemo is selling its products throughout North and Central America and Europe and hopes to expand to additional markets. Maemo generated more than $7 million CAD in sales throughout 2020. Based on sales forecasts, rapid growth is projected to continue, and she anticipates $12 million in sales in 2021. Jennifer's current suppliers have reached their maximum output capacity and are unable to keep up with increased demand. If she wishes to capitalize on the sales potential, Jennifer will need to seek new sources for raw materials and manufacturing. However, she will only do so if she is able to build supply chains which reflect Maaemo's core values. She has done extensive research and has narrowed her search down to six countries to which she is considering outsourcing production: Brazil, Italy, Mexico, Sweden, Turkey, or Panama.
You have been hired by Jennifer as a Business Development Consultant to assist with this important decision. You have been called upon to evaluate the Economic, Political, Infrastructure, and Competence dimensions of each of the countries under consideration and to make a final recommendation to assist Jennifer decide which country would be the optimal for Maaema's expansion opportunity.
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