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Please explain in detail the following points for reasons to invest in new software solutions for Hilton's digital ecosystem. Following current hospitality trends Benefit/Cost Ratio:

Please explain in detail the following points for reasons to invest in new software solutions for Hilton's digital ecosystem.

Following current hospitality trends
Benefit/Cost Ratio: 136,39
Hilton's software environment will overtake competitors and in terms of digital benefits
Reaching new customers

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