please explain in detail(This table)

Product - TMS T-SHIRT

Customer Force Relative Importance Customer Rating Description of customer tipping point Need 30% 0 Strong, recognized need for this product Risk 20% 0 Little to no economic, social or performance risk Buying 20% 10 Can purchase without others approval Observation 20% 10 Easily observed to use Trial 20% 5 Ease of trial before purchase Total 100% 5 Highest score rating from scale 0-6 Calculation =(30%)0+(20%)0+(20%)10+(20%)10=(20%)5= 5