PLEASE EXPLAIN SEGMENTATION POSITIONING AND TARGETING OF ORACLE CLOUD IN THE MARKET AND EXPLAIN ALL QUESTION GIVEN IN IMAGE

Questions to be Answered Question 1: Identify the basis of segmentation used by the company for the product. Critically evaluate the segmentation used by the company. Justify your answer. Question 2: Identify the Target market strategy used by the company. Do you think the company has been able to use the most appropriate market targeting approach for the chosen product. Question 3: What is the positioning strategy used by the company? Define POP's and POD's for the product. Question 4: Identify the main competitor of your company and the product chosen by you. Critically analyze how this competing company is fairing against your company in terms of STP? Question 5. Looking at evolving customer needs identify a market segment which is not being catered to by your company or by the competitors but if served can prove to be a profitable? Identify a new product opportunity keeping in mind the existing business category of your company? Give reasons regarding to why your company should venture into serving the new identified segment?WIKIPEDIA Oracle Cloud Oracle Cloud is a cloud computing service offered by Oracle Corporation providing servers, storage, network, applications and services through a global network of Oracle Corporation managed data centers. The company allows these services to be provisioned on demand over the Internet. Oracle Cloud provides Infrastructure as a Service IaaS !, Platform as a Service lPaaS !, Software as a Service lSaaS!, and Data as a Service tDaaS!. These services are used to build, deploy, integrate, and extend applications in the cloud. This platform supports numerous open standards (SQL, HTML 5, REST, etc.), open- source applications (Kubernetes, Hadoop, Kafka, etc.), and a variety of progparnming languages, databases, tools, and frameworks including Oracle-specic, Open Source, and third-pat! software and systemsE1 "21 Contents Services Infrastructure as a Service glaa81 Platform as a Service (Baas; Software as a Service [SaaS) Data as a Service aas Deployment models Architecture Developer comm unity Certifications Companies using Oracle Cloud References External links Services Infrastructure as a Service (laaS) Oracle's cloud infrastructure was made generally available (CA) on October 20, 2016 under the name "Oracle Bare Metal Cloud Services" E Oracle Bare Metal Cloud Services was rebranded as Oracle Cloud Infrastructure in 2018 and dubbed Oracle's "Generation 2 Cloud" at Oracle OpenWorld 2018 Oracle Cloud Infrastructure offerings include the following services. [2H5] - Compute: The company provides Virtual Machine Instances to provide different shapes (VM sizes) catering to differenttypes of workloads and performance characteristics. They also provide Bare metal servers and Bare metal GPU sewers, withouta hypervisorwith capability to scale up and down. - Storage: The platform provides Block Volumes, Object Storage, and Archive Storage with capability to enable database, analytics, content, and other applications across common protocols and APIs. - Networking: This cloud platform provides network with fully configurable IP addresses, subnets, routing, and firewalls to support new or existing private networks with End-to-End Security. - Governance: For Auditing, Identity and Access Management, the platform has capabilities for Data Integrity Checks, Traceability, and access management features. . Database: The platform allows Oracle databasesto be deployed on demand in cloud environment with Real Application Clusters, data security, and granular controls. - Load Balancing: The cloud platform offers load balancing capability to automatically route traffic across Availability Domains for high availability and fault-tolerance for hosted applications. - Edge Services: These services are used to monitor the path between users and resources to adapt to changes and outages using secure DNS infrastructure. - FastConnect: The cloud platform provides private connectivity across on-premises and cloud networks. Platform as a Service (PaaS) Oracle has branded its Platform as a Service as Oracle Cloud Platform [OCP 1. Oracle Cloud Platform offerings include the following services.m - Data Management: This cloud platform offers a data management platform for database workloads as well as hyper-scale Big Data and Streaming workloads including OLT P, Warehousing, Machine Learning, Text Search, Image Analytics and Deep-Learning. Services include Database, Database Backup, Big Data, Big Data Cloud, Event Hub, MySQL, NoSQL Database, Data Hub, Autonomous Data warehouse Cloud, and Autonomous Transaction Processing. - Application Development: For application development, the company's cloud offers an open, standards-based application development platform to build, deploy, and manage API-first, mobile-first cloud applications. This platform supports container-native, cloud-native, and low code development. This platform also provides a DevOps platform for CIICD, diagnostics for Java applications, and integration with SaaS and on-prem applications. Services include Java, Mobile, Digital Assistants (evolution from Chatbots), Messaging, Application ContainerCloud, Developer Cloud, Visual Builder, API Catalog, AI Platform, DataScience.com (Oracle acquired) and Blockchain. - Integration: This is a platform offering with adapters to integrate on-premise and cloud applications. Capabilities include data integration and replication, API management, integration analytics, along with data migration and integration. They offer services such as Data Integration Platform Cloud, Data Integrator Cloud Service, GoldenGate Cloud Service, Integration Cloud, Process Cloud Senrice, API Platform Cloud Service, Apiary Cloud Service, and SOA Cloud Service. - Business Analics: The Company provides this Business Analytics Platform which can analyze and generate insights from data across various applications, data warehouses, and data lakes. The services offered include Analytics Cloud, Business Intelligence, Big Data Discovery, Big Data Preparation, Data Visualization, and Essbase. - Security: The Oracle Cloud Platform provides identity and security applications for providing secure access and monitoring of hybrid cloud environment and addressing IT governance and compliance requirements. This platform delivers an identity SOC (Security Operations Center) through a combined offering ofSIEM, UEBA, CASB,I, and IDaaS. The services offered include Identity Cloud Service and CASB Cloud Service. - Management: The platform provides an integrated monitoring, management, and analytics platform. This platform also uses machine learning and big data on the operational data set. The platform is used to improve IT stability, prevent application outages, improve Devops, and harden security. Services offered include Application Performance Monitoring, Infrastructure Monitoring, Log Analytics, Orchestration, IT Analytics, Configuration and Compliance, Security Monitoring, and Analytics. - Content and Experience: This is a platform for content, website, and workflow management. This service is used to provide content collaboration and web presence. This tool comes integrated with Oracle on-premise and Saas services. The services offered are Content and Experience Cloud, WebCenter Portal Cloud, and DIVA Cloud. On May 16, 2018 Oracle announced that it had acquired DataScience.com, a privately held cloud workspace platform for data science projects and workloads. 81 Software as a Service (Saas) Oracle provides Saas applications also known as Oracle Cloud Applications. These applications are offered across a variety of products, industrial sectors with various deployment options to adhere to compliance standards. The below list mentions Oracle Cloud Applications provided by Oracle Corporation. 191 - Customer Experience (CX) Human Capital Management (HCM) Enterprise Resource Planning (ERP) Supply Chain Management (SCM) Enterprise Performance Management (EPM) - Internet of Things Applications (LOT) - Saas Analytics Data - Industry Solutions (Communications, Financial Services, Consumer Goods, High Tech and Manufacturing, Higher Education, Hospitality, Utilities) Deployment (adhering to standards for sectors such as Financial Services, Retail Services, Public Sector, U.S. Department of Defense Community) - Block-Chain Cloud Service (in partnership with SAP, IBM and Microsoft) [10] Blockchain Applications On July 28, 2016 Oracle bought NetSuite, the very first cloud company, for $9.3 billion. [11] Data as a Service (Daas) This platform is known as the Oracle Data Cloud. This platform aggregates and analyzes consumer data powered by Oracle ID Graph across channels and devices to create cross-channel consumer understanding. Deployment models Oracle Cloud is available in 25 global regions as of September 2020, including North America, South America, UK, European Union, Middle East, India, Australia, Korea, and Japan. Oracle Cloud is available as a public cloud (Oracle-managed regions); to select government agencies as an Oracle-managed government