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Please explain the ans ABC Burger company decided to open a new outlet in a new Mall - XYZ. ABC Burgers are famous for its

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ABC Burger company decided to open a new outlet in a new Mall - XYZ. ABC Burgers are famous for its taste and hence the outlet plans to sell only one variant of Burger. This will also help in standardization and reduce stocking of different products. You are given the following financial information about the new outlet to be inaugurated : One time Investment in setting the outlet furniture/branding, etc. - INR 5,00,000/- Monthly Rent - INR 1,00,000 Outlet Staff - 5 people @ INR 15,000 per person per month Electricity and other expenses per month - INR 50,000. 1. Chart out what all variable cost components along with its estimated costs would the company have to incur per burger. (2 m) 2. Device a suitable selling price for the burger considering all the costs. (1 m) 3. Based on the data decided by you in part 1 and 2 above, find out the break-even sales of the burgers for the year (In terms of number of burgers as well as total sales amount) (5 m) 4. If the company has to make a profit of 10,00,000 in the first year, how many burgers would be required to be sold during the year? (5 m) 5. In the second year, since the mall has become old and there was another mall set up in the same vicinity, it is expected that the footfalls in the mall may reduce which in turn would affect the sale of burgers adversely. The company would be required to incur additional advertising costs of Rs. 1,00,000. What would be the break-even sales in the second year (In terms of number of burgers as well as total sales amount)? (5 m) 6. What other strategies would you adopt to increase the profitability of the company in the second year. (2 m) ABC Burger company decided to open a new outlet in a new Mall - XYZ. ABC Burgers are famous for its taste and hence the outlet plans to sell only one variant of Burger. This will also help in standardization and reduce stocking of different products. You are given the following financial information about the new outlet to be inaugurated : One time Investment in setting the outlet furniture/branding, etc. - INR 5,00,000/- Monthly Rent - INR 1,00,000 Outlet Staff - 5 people @ INR 15,000 per person per month Electricity and other expenses per month - INR 50,000. 1. Chart out what all variable cost components along with its estimated costs would the company have to incur per burger. (2 m) 2. Device a suitable selling price for the burger considering all the costs. (1 m) 3. Based on the data decided by you in part 1 and 2 above, find out the break-even sales of the burgers for the year (In terms of number of burgers as well as total sales amount) (5 m) 4. If the company has to make a profit of 10,00,000 in the first year, how many burgers would be required to be sold during the year? (5 m) 5. In the second year, since the mall has become old and there was another mall set up in the same vicinity, it is expected that the footfalls in the mall may reduce which in turn would affect the sale of burgers adversely. The company would be required to incur additional advertising costs of Rs. 1,00,000. What would be the break-even sales in the second year (In terms of number of burgers as well as total sales amount)? (5 m) 6. What other strategies would you adopt to increase the profitability of the company in the second year. (2 m)

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