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Please fill the blanks [?] of this evaluation matrix. VIP Reception and Dinner Results A B C D E F G H H J Goals

Please fill the blanks [?] of this evaluation matrix.
VIP Reception and Dinner Results A B C D E F G H H J Goals Goal Measurement Measurement Overall Weight Target Actual Actual vs. Actual vs. Weighted weight weight Target Target as a % ROI (BD) (G-F) (H/F) (EI) Raise Improve VIP 50% productivity satisfaction 100% [?] 80 82 score on [?] [?] [?] manager surveys Increase sales increase actual from VIP 50% sales by 20% in 100% 6 months [?] 20% 25% [?] [?] [?] customer following event 100% TOTAL ROI=[?]

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