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Please fill up the sheet down below: (You will see an example of the answer in the last image to not get confused) Marketing Mix
Please fill up the sheet down below: (You will see an example of the answer in the last image to not get confused)
Marketing Mix Coca-Cola Product Strategy Pricing Strategy Carbonated soda drink Competitive pricing strategy The most popular soda in the world Coke markets its products at a Stylized logo of the Coca-Cola similar price to major competition name including Pepsi Primary colours of red and white Example - case of 24 Coca-Cola Comes in a variety of packaging cans costs $4.99 at the grocery including cans, bottles, cases store (Pepsi $4.99) Place Strategy Promotions Strategy Over 200 countries worldwide $4 billion annual marketing budget Global distribution via national Extensive marketing including bottlers advertising, billboards, radio ads, Convenience stores online Grocery and retail Social media presence: Twitter, . Vending machines Instagram, Facebook, Snapchat Restaurants Sales promotions (discounts, flyers) . Major sponsorship of sports and entertainment including the Olympics, reality TV (American Idol), NBA, NASCAR Coca Cola open a Coke, open happiness3. Marketing Mix for the Xbox Series X: Product Strategy Pricing Strategy Place Strategy Promotional Strategy 4. Independent learning - Marketing Mix for a car of your choice. Make sure you pick a specific make and model (e.g. Ford F-150 Trucks): Product Strategy Pricing Strategy Place Strategy Promotional Strategy1. Find 3 examples of each type of pricing strategy (competitive, discount, premium): Competitive Discount Premium E.g. Coca-Cola & Pepsi Dollar Store BMW Cars 2. Mcdonald's Marketing Mix: Product Strategy Pricing Strategy Place Strategy Promotional StrategyStep by Step Solution
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