Please follow the link and read the canvas project.  

Link for the Startup Analysis Canvas Project: https://drive.google.com/file/d/1UIN82H-UfUPS5px-8tKrQ5MrlYgajCgm/view?usp=sharing

 

Questions: 

 In this first phase, you will craft the Value Propositions for your new startup company by identifying and analyzing a problem, your competition, and your target customers.

 1. Define the Problem

The problem that you are defining is the basis of the technology-based startup company that you will design this semester. Be sure to consider problems that can be solved with technology-based products or services that you can create, or lead the creation of with a team that you can build. Startup ideas may include mobile apps, software, hardware, or related technologies that serve as the foundation, or key differentiation factor, of the startup. A cafe that has a website is not considered a technology-based startup. A startup company that is creating inventory management software for cafes would be considered a technology-based startup for the purposes of our course.

Focus on a problem for which you can develop and launch a solution within 12 months. Your solution should leverage your skills and relationships, and require initial funding of no more than $25,000 to bring the product to market.

• What is the problem that your team aims to solve?
• What evidence supports that the problem exists? List at least five articles, reports, or related research sources that support your claims in A P A format.
• Is the problem Urgent? Is it one of the top few priorities for your target customer(s)?
• Is the problem Underserved? Is there an absence of viable solutions to the problem that you aim to solve?
• Is the problem Unworkable? Does your solution fix a broken situation or process where there are real, measurable consequences to inaction?
• Is fixing the problem Unavoidable? Is it driven by a mandate with implications associated with governance or regulatory control?
• Is the problem Conspicuous? Why or why not?
• Is the problem Critical? Why or why not?

2. Determine Your Target Customer

• Who is your target customer(s)? This is the first step to defining your market and understanding the problem or desire. Analysis of industries, markets, and value innovations narrows the focus to real customers. 
• What are their needs and wants? Focus on customer value first. Why do they need your product? What benefits will they gain? Can they make money or save money with your product? Can they save time with your product Other benefits? .
• Are there enough people who care about this problem for you to be financially successful by solving the problem? If you have a real customer, and if you can deliver real value, then ask how many people experience these problems now? In the future?  

3. Define Your Value Proposition

• What is unique about your solution to this problem? What unique combination of discontinuous innovation, defensible technology, and/or a disruptive business model are you bringing to market?
• What gains are you providing to your target customer(s)?
• What pains will your target customer(s) experience in adopting your product or service?

4. Design Your Minimum Viable Prototype

• Who are your current competitors?
• What market(s) do current competitors target?
• What are your current competitors strengths?.
• What are your current competitors weaknesses?
• What are the minimum viable features of your product or service?
• Why are these features highly valuable for customers, and rare among existing competitors?