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Please watch the following video: How Much Does YouTube Advertising Cost? - https://www.youtube.com/watch?v=LsKDLGaof-A and answer the following questions: 1. Media planners consider a number of factors when selecting specific media vehicles. What might a media planner and buyer consider when considering utilizing YouTube in the media mix? 2. Based on the video and your knowledge of YouTube, what makes YouTube a good choice for advertisers? What drawbacks do you see to utilizing YouTube in the media mix of a campaign? 3. Costs to advertise on various platforms obviously differ greatly. This resource offers great information on the cost to advertise on various social media platforms, including YouTube. Students will review the costs advertise on another social media platform and discussing which would be most cost-effective and beneficial to utilize if developing a campaign for a Gen-Z target audience