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Review Later Each of these teams - Origination, Syndication, and Sales & Trading - play a crucial role in the fundraising process for Issuers. Match the key responsibilities to the right teams. Origination A. Pricing the deal, and ensuring that allocations are spread out to the type of investors the client wants (i.e. traditional pension funds vs. hedge funds) Syndication Sales & Trading B. Supporting the new issue in secondaries by making markets and taking client orders C. Deal sourcing - speaking with the issuing client and relationship management