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Social Media is relatively new in relation to other advertising mediums. The heightened ability to interact with consumers in two-way communication provides relational exchange theory examples in real-time. Consumers are often using social media as entertainment, news, keeping in touch with family and friends, sharing copious information about their own daily habits, and viewing advertisements from organizations they have friended in social media as well as others who are shared by "friends" or through hashtags depending on the social media forum. Whether advertising is through paid clicks, friend electronic-word-of-mouth (eWOM), or influencer shared content, the number of targeted advertisements is staggering considering the amount of time consumers spend in social media. Especially in the middle of a pandemic, consumer use of social media is on the rise. 3.5 billion users, which covers approximately 45% of the world population, use social media daily (as reported by Mohsin, 2020). Facebook leads the social media the most widely used platform, with 68% of U.S. adults on the platform (as reported by Mohsin, 2020). Generation use varies by platform, but overall use consists of 90.4$ of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers (as reported by Mohsin, 2020). Pandemic conditions have likely only increased these numbers in 2020 with COVID-19 conditions and social distancing requirements and personal choices necessitating additional social interactions without the personal contact. Many organizations have taken to social media to share their contactless shopping options, and many individuals have taken to moving their interactions into social platforms to keep in contact with family and friends. This movement to social platforms is likely to stay with pandemic conditions unlikely to significantly change in the coming year. Section 230 of the Communications Act was an executive order created in May of 2020, which targeted social media (including Facebook, Twitter, and others) with an internet law removing a "liability shield" related to protections for companies censuring content posted by users (Kelly, 2020). This was in relation to unprecedented movement by social media platforms to create "fact checking" attachments to posts by users. Leading up to the 2020 presidential election social media platforms continued to indicate some posts were not factual and conservative individuals were highly the recipients of the fact checking.