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1. Which approach to pricing should Sesnie Builders emphasize? Why? 2. Will Sesnie Builders be able to achieve its target profit levels? Show your computations. 3. Bathrooms and kitchens are typically the most important selling features of a home. Sesnie Builders could differentiate the homes by upgrading bathrooms and kitchens. The upgrades would cost $24,000 per home but would enable the company to increase the selling prices by $42,000 per home (in general, kitchen and bathroom upgrades typically add at least 150% of their cost to the value of any home). If Sesnie Builders upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner? Show your analysis. are "cookib-aitter," weh any upgrades added by the buyer after the saile. Sesnie Bulders' costs per developed sublot are as followa. Yow trecosts: Bead the reovirements. Requirement 1. Which approach to praing should Seme tlulden emphasize? Why? Semie will neod to emphasize a approach to pricing Because the tract homes are stif compebtion, Sesnie will control over pricing Costs