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Based on numerous surveys, Toyota discovered their customers really wanted a hybrid car (gas/electric) as their preferred vehicle. Therefore, they created the Toyota Prius, which is now one of their best-selling cars - and good for society! This is an ecample of which marketing management orientation? societal marketing concept selling concept marketing concept production concept product concept Starbicks received great feedback when they launched their Pumpkin Spice Latte in stores. In fact, customers begged for an "at-home line of pumplin spice products," This is an example of which marketing management orientation? product concept sodietal marketing concept cetinerencest production conceps