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If the University Bookstore wanted to understand the textbook and school supplies needs on the campus of the University of Michigan, the population of study would be the faculty and staf of the University of Michigan. all college-aged adults in the state of Michigan. all the people who live in Ann Arbor and surtounding areas. undergradvate students at the University of Michigan. all students, faculty, supporters, and stall of the University of Michigan. QUESTION 36 McDonalds supoorts and funds Ronald McDonald houses for the families of terminally-ill children to stay in to be near their loved ones. McDonald's action demonstrates the fulfiliment of responsibility. legal society philanthropie economic athical Which of the following statements about social responsibility is correct? Social responsibility dimensions do not include philanthropic concerns.' Social responsibility does not deal with the total effect of all marketing decisions on society. Social responsibility refers to a company's obligation to maximize its positive impact and minimize its negative impact on society. Social responsibility dimensions do not include economic concerns. Social responsibility does not involve costexpense. QUESTION 38 Marketing is the process of: promoting products through personal selling and advertising to develop and maintain favorable relationships with customers and stakeholders. creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers and to develop and maintain favorable relationships with stakeholders in a dynamic environment. delivering a standard of living to a society. creating, distributing, promoting, and pricing goods, services, and ideas to facilitate the achiovement of the firm's objectives. focusing on customers' needs. We discussed in class that SOCIAL RESPONSIBILITY involves a debts that business owes to society. In the same context, which of the following is NOT one of the debts that business owes society? Answer 1, Answer 3, and Answer 4 ate all correct Human Resources Natural Resources Capital/Financial Resources NONE of the above are correct. QUESTION 40 Max is a product manager for a new type of lumbar supports used in the production of offloe chaira. His company sells the lumbar supports to approximately 75 differen office chair manufacturers. The price for this new product needs to be finalized. Max has decided to take the data recontly collected in a marketing research study and apply it to diflerent pricing scenariosioptions in order to set the best price for his company. He will be uelizing computer software to obtain results from the various sconariowoptions. Max is moet likely using a markoting Dociaion Support Syatem, True False John Ganback is the newly appolnted marketing manager for the Krispy Krunchy brand. Mr. Ganback has determined that brand awareness is the major probiem that the brand is facing. He has been unable to consider concurrently available data that supports the brand owareness problem that Mr. Ganback belleves to be the case. Therefore, he has determined that it is necessary to develop and conduct his own research. What kind of data will Mr. Ganback be collecting as he conducts his own research. monopolistic preliminary primary qualitative differentiated QUESTION 42 Both declining share of market and declining sales are examples of possible symptoms of a problem that a brand might develop. True False