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Please help correcting number 4. I keep getting it wrong. 4. For each SBU in #1, Identify the investment and business level strategies and then

Please help correcting number 4. I keep getting it wrong.

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4. For each SBU in #1, Identify the investment and business level strategies and then select your communication strategy that would support the other strategies (see page 132) ATTEMPT 2 10.00 /15 Strategic Business Investment Business level Corporate Communication Strategy 10/13/21 11:27 PM Submission MGMT6122_M1-2Assignment (1).docx Comments Product line (increase, strategy Feedback to Learner maintain or (Diversification, decrease) Cost based, or 10/14/21 10:13 AM Focus - watch video) you do not have the sbu in the first column of the strategy table. Uniqueness of maintain Diversification Redesigning a product or developing new products policies and procedures to adapt the organization to new or emerging stakeholder expectations. Have strong maintain Focus Building a coalition with other organizations or management stakeholders to develop a proposed solution, pool resources, coordinate activities, communicate broad support for the position. Good Target increase Cost-based Communicating the organization's position Market directly to elected officials and their staffs to influence the content or timing of legislation or regulatory actions. Lack if reputation increase Focus Conducting a communication campaign to educate stakeholders about the company's performance on the issue and close perception gaps Lack of business increase Focus Conducting a communication campaign to strategy educate stakeholders about the company's performance on the issue and close perception gaps. Lack of capital increase Cost-based Building a coalition with other organizations or stakeholders to develop a proposed solution, pool resources, coordinate activities, communicate broad support for the position. Working families decrease Focus Mobilizing support for the organization's with children position from grassroots-for example, by educating the organization's employees about the issues' importance to them and encouraging them to speak to friends and neighbors, write supportive letters to the editor, meet or write their elected leaders and make their views known. Area growth maintain Cost-based Building a coalition with other organizations or stakeholders to develop a proposed solution, pool resources, coordinate activities, communicate broad support for the position. Less time to maintain Focus Redesigning a product or developing new prepare meals policies and procedures to adapt the organization to new or emerging stakeholder expectations. Competition increase Diversification Conducting a communication campaign to educate stakeholders about the company'sproducts that take less time to prepare meals. They can work towards a goal by trying to get creative and try to have what they should put in their products or how they should package their products in order to ATTEMPT 3 prepare meals faster. They should analyze what they already have and try to make something out of that 10.00 /15 and then analyze what they don't have and try to get that so they can make it better. Their strategies 10/13/21 11:49 PM should be monitored and have good communication. Their communication plan should be prioritizing and developing what they need to get done in order to jump on those opportunities that they have. 3. Use the Dannon case to identify Dannon's strategic business units or product lines from Exhibit 5 Submission in the case study and position them on the Boston Consulting Group Matrix below. Watch video before trying this analysis. MGMT6122_M1-2Assignment (1).docx High Relative Market Share Low Relative Market Share High Growth Evian Activia Danimals Light & Fit Low Growth DanActive Oikos Comments Danonino 4. For each SBU in #1, Identify the investment and business level strategies and then select your communication strategy that would support the other strategies (see page 132) Feedback to Learner Strategic Business Product Investment Business level Corporate Communication Strategy 10/14/21 10:12 AM You were asked to revise and resubmit 4, here is my feedback on the last revision still not correct as what I see here are not the sbu in the first column. line (increase, strategy maintain or (Diversification, decrease) Cost based, or Focus - watch video) Uniqueness of products maintain Diversification Monitoring websites and blogs Have strong management maintain Focus Opinion research Good Target Market increase Cost-based Monitoring of news media coverage Lack if reputation increase Focus Opinion research Lack of business strategy increase Focus Monitoring websites and blogs Lack of capital increase Cost-based The development of legislation Working families with decrease Focus Monitoring of news media coverage children Area growth maintain Cost-based The development of legislation Less time to prepare meals maintain Focus Monitoring websites and blogs Competition increase Diversification Monitoring of news media coverage New target market increase Cost-based Monitoring of news media coverage Being unprepared for maintain Focus The development of legislation opening numbersproducts that take less time to prepare meals. They can work towards a goal by trying to get creative and try to have what they should put in their products or how they should package their products in order to ATTEMPT 4 prepare meals faster. They should analyze what they already have and try to make something out of that and then analyze what they don't have and try to get that so they can make it better. Their strategies 10/15/21 7:48 PM 10.00 /15 should be monitored and have good communication. Their communication plan should be prioritizing and developing what they need to get done in order to jump on those opportunities that they have. 3. Use the Dannon case to identify Dannon's strategic business units or product lines from Exhibit 5 Submission in the case study and position them on the Boston Consulting Group Matrix below. Watch video before trying this analysis. MGMT6122_M1-2Assignment (1).docx High Relative Market Share Low Relative Market Share High Growth Evian Activia Danimals Light & Fit Low Growth DanActive Oikos Comments Danonino For each SBU in #1, Identify the investment and business level strategies and then select your communication strategy that would support the other strategies (see page 132) Feedback to Learner Strategic Business Investment Business level Corporate Communication Strategy 10/18/21 9:17 AM You were asked to revise and resubmit 4, here is my feedback on the last revision what you did not is provide the correct sbu but you didn't have those in 3; Now I cannot evaluate without a corrected 3 since I was referring to three to grade 4. Product line (increase, strategy maintain or (Diversification, decrease Cost based, or Focus - watch video) Proactive health Increase Diversification Increase investments, sustain market share by growing product & marketing to people that are health conscious. Kids Increase Diversification Increase investments, focus & target their strategy on families with children. Core Maintain Focus Maintain investments, marketing their products to their target group that values the benefits of yogurt. Light Maintain Focus Maintain investments, focus on customers that demands this product Drinks Decrease Cost-based Decrease investments, examine and analyze the future of products. Indulgent Decrease Cost-based Decrease investments, organize market study to try to grow profitability if they can.132 The [ABC Handbook of Organizational Communication Strategy Selection The selection of specic strategies will be driven by the organization's chosen response, its analysis of its strengths and vulnerabilities on the issue, and its stakeholder priorities. Depending on the nature of the issue and the chosen response, potential strategies include: 0 Conducting a communication campaign to educate stakeholders about the company's performance on the issue and close perception gaps 0 Building a coalition with other organizations or stakeholders to develop a proposed solution, pool resources, coordinate activities, and communicate broad support for the position ' Communicating the organization's position directly to elected ofcials and their staffs to inuence the content or timingof legislation or regulatory actions 0 Mobilizing support for the organization's position from the grassrootsfor example, by educating the organization's employees about the issues' importance to them and encouraging them to speak to friends and neigh- bors, write supportive letters to the editor, meet or write their elected leaders and make their views known 0 Redesigning a product or developing new policies and procedures to adapt the organization to new or emerging stakeholder expectations Issues Monitoring Issues are not static. Once an issue is identied, it should be tracked and periodically reassessed to determine whether it remains relevant to the orga- nization, whether the fundamentals of the debate have changed, and whether the organization's action plan needs to be modied to accommodate recent developments or new information. wmmurucaung LI\": orgamzauons PCEIUOI'I (III'BCLIY [U CICCICG (\"1111315 all\" their staffs to inuence the content or timing of legislation or regulatory actions Mobilizing support for the organization's position from the grassrootsfor example, by educating the organization's employees about the issues' importance to them and encouraging them to speak to friends and neigh- bors, write supportive letters to the editor, meet or write their elected leaders and make their views known Redesigning a product or developing new policies and procedures to adapt the organization to new or emerging stakeholder expectations Issues Monitoring Issues are not static. Once an issue is identied, it should be tracked and periodically reassessed to determine whether it remains relevant to the orga- nization, whether the fundamentals of the debate have changed, and whether the organization's action plan needs to be modied to accommodate recent developments or new information. Issue monitoring tools include: Opinion moors}: such as phone polls or online surveys are used to deter- mine attitudes of stakeholder groups on the particular issue and track changes in attitudes over time as the stakeholders receive new information about the issue. Monitoring ofnews media coverage on the issue helps track key developments, the level of media and public interest, the most quoted, most influential advocates, and the organization's effectiveness communicating its views through the media

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