Please help. I don't understand.

It is for advertising. I didn't know what category it would fall under.

Conduct a consumer analysis for the Home Chef, Colleges and Universities Markets: Conduct a consumer analysis. For your initial research, describe the potential customers of the 2 year, 4 year colleges, and universities. Consider all of the people and groups involved with these markets, including but not limited to (a) those individuals who attend (students), (b) those influencers of those who attend (parents, spouses, financers, others), and (c) those who work at the institutions. Also consider the surrounding elements of those markets: neighborhoods, communities, B2B interactions, and other stakeholders. What research questions might you develop to learn from these groups? Identify the consumers who are most likely to buy your product-the primary target market-in terms of (a) their demographic characteristics and (b) any other kind of characteristics you believe are important. 2. Describe (a) the main points of difference of your product for this group and (b) what problem they help solve for the consumer in terms of the first stage of the consumer purchase decision process