please help

Kyra's Caf is putting a new entre on its dinner menu. The office intern says, "But I've done the analysis, and with the cannibalization that we expect, the weighted contribution margin on this new entre is negative. Our profits shrink with every unit sold!" But management insists on going ahead with the introduction. Why might they do that? Plelase explain two or three reasons why this caf might introduce a new dish even knowing that total profits get smaller with every unit sold