Please help me answer few questions.

1)As a consumer, what marketing techniques cause you to remember a brand or product features vividly?

As a consumer, I often remember brands and products based on the company's imagery to advertise. Also, it depends on how interested I am in the brand or products within the company. I am a visual learner, so vivid imagery with bright colors and concepts with great detail often stick in my head. Do you remember the most from images and concepts or appeal to emotions and other forms of advertisements? OR do you refer more to repetition or storytelling and relatable content?

2)What kind of commercials are most memorable to you? Humor, sad, happy, etc.?

When you watch a commercial, what kind of commercial is most memorable to you?Meaning, when you watch this commercial, it sticks in your head and affects you somehow.