Question
Please help me answer these questions. 1)For the two competing brands selected from chocolate bar market such as dairy milk and KitKat. Evaluate each brand's
Please help me answer these questions.
1)For the two competing brands selected from chocolate bar market such as dairy milk and KitKat. Evaluate each brand's packaging using the VIEW model. (8 marks)
2)Which brand has superior packaging? Why?(2 marks)
3)Suggest ways to improve the other brand's packaging.(5 marks)
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Electronic Commerce
Authors: Gary Schneider
9th edition
538469242, 978-0538469241
