Please help me make an assessment overview of Apple Inc.

Apple Inc. is planning to incorporate the possibility of selling a lower-end product or service to a new market. A big consideration is evaluating brand value. Your task will be to evaluate your current high-end brand and compare it to the potential new low-cost product/service and assess the real value aspect in order to make an impact on customer buying decisions and perceived value from the overall customer base, all while keeping your current customer.

The product of your evaluation will be a report that you could deliver to the company's CEO and senior leadership team for review.

• Summarize how you can use Porter's Five Forces theory to develop an overall marketing strategy that creates value for your existing brand and proposed product/service offerings.
  • As part of your summary, analyze the effects of Porter's Five Forces theory on your current and proposed strategies.
  • To support your ideas, do some research and locate at least two examples (a minimum of one example per strategy) of how marketing can shape strategy.