Please help me out on this project!!!!!

Course material can be found here--- https://www.keepandshare.com/doc3/65615/coursemeterial-pptx-2-6-meg?da=y

Requirements: What do you need to do?

Assume that you are a Marketing Manager in Public Relations responding to a crisis:

You are the Head of Product and Marketing (including public relations) for a company called Nice Ice Inc. that sells a variety of premium ice cream flavours.You are excited because you have just launched a campaign to promote the newest ice cream flavour, 'Caramel Crunchfest'.It has been a hot summer in 2021 so ice cream demand is high, especially with parents buying ice cream for their children.You have been working on an extension of the integrated marketing communications plan for months and will be presenting it to the CMO.It's 2:00pm on Monday and you are practicing your presentation for your meeting tomorrow at 9:00am.You decide to take a 15 minute break to go online and check Twitter.

Suddenly, you notice a parent tweeting that they found a cockroach in their Caramel Crunchfest ice cream container that they bought that day and they will never give their child this ice cream again.You panic as you watch another tweet of another adult with the same problem.As you scroll through Twitter and other social media pages, you see more and more adults complaining they found cockroaches in their Caramel Crunchfest.You are very concerned as this may make them sick, or at least disgust them, which is also not good for your company's reputation.

You know you need to take action.Your phone buzzes and you see the CMO has changed the 9:00am meeting tomorrow to an emergency meeting to deal with this crisis. You are expected to start working on a plan to present in this meeting.

Referencing: Make sure to cite appropriately...... please :)

For this project, you will pretend to be the marketing PR manager and begin to create draft plan to respond to this crisis and manage your company's reputation.

1. Describe the problem created by the cockroaches in Caramel Crunchfest.Considering the course material, discuss the two major types of audiences you will need to consider and who they include.Then, highlight who you will especially focus on for this plan and explain why.
2. Establish 2 qualitative and 2 quantitative objectives to confirm what you want to achieve with your plan for this crisis for Caramel Crunchfest and Nice Ice Inc..
3. Include two types of PR media that you will use to implement your plan.Explain what these media are and why you chose these media for this crisis.
4. To ensure your communication is effective, consider the tips for handling a PR crisis mentioned in the course.Define these five tips and also describe how your messaging for this crisis will follow each of these tips, giving specific examples for Caramel Crunchfest and Nice Ice Inc..