Please help me (refer to the pic)

1. The case presents a slight conflict between Patel (the marketing manager for India) and her boss, Mr. Lang. Write a short paper answering the following question (max 1 page): According to your reading, is Cottle Taylor in India a deployment, development, or deepening strategy? Why?

Answering this question will help you in your business case analysis.

2. Your second job will be to construct the business case for Ms. Patel. Follow the instructions below to help you prepare for your presentation.

2. Your second job will be to construct the business case for Ms. Patel. Follow the instructions below to help you prepare for your presentation. Construct an excel file with the following structure: Please use the following assumptions to construct this table: a. the base numbers are found in Table 7 in the case. b. Patel's 20% unit increase is achieved with the following unit growth rates: Low end: Complete/Sensitooth/Fresh Gum (20%), Surround/Kidsie (8%); Mid range ( 25%); Battery operated (10\%) c. Patel and Lang both assume a 20% increase in prices. d. Lang's 29% growth is achieved with the following growth units: Low end (16\%), Mid range (120%), Battery operated (25%). Once you have constructed this table, you will have the revenue figures to plug into the next excel table. 3. Construct an excel file that represents the following Income statements: a. An income statement for Patel 2010 estimates b. An income statement for Lang 2010 estimates (with his projected 3% increase in advertising spending). Note: These income statements should be constructed using the percentages found in Exhibit 9 of the case. 2. Your second job will be to construct the business case for Ms. Patel. Follow the instructions below to help you prepare for your presentation. Construct an excel file with the following structure: Please use the following assumptions to construct this table: a. the base numbers are found in Table 7 in the case. b. Patel's 20% unit increase is achieved with the following unit growth rates: Low end: Complete/Sensitooth/Fresh Gum (20%), Surround/Kidsie (8%); Mid range ( 25%); Battery operated (10\%) c. Patel and Lang both assume a 20% increase in prices. d. Lang's 29% growth is achieved with the following growth units: Low end (16\%), Mid range (120%), Battery operated (25%). Once you have constructed this table, you will have the revenue figures to plug into the next excel table. 3. Construct an excel file that represents the following Income statements: a. An income statement for Patel 2010 estimates b. An income statement for Lang 2010 estimates (with his projected 3% increase in advertising spending). Note: These income statements should be constructed using the percentages found in Exhibit 9 of the case