Please help me with 2 and as many as you can

Welcome back,

In this simulation, you will be making analyses for a start-up social media company. Let me quickly introduce the platform.

It is indeed a fashion-based social platform. Customers are represented on the platform screen with avatars visualized as small human-like figures. These avatars can be controlled with keyboard arrows. Commanding their avatars, users can visit virtual versions of their favorite stores on the platform and make their purchases. They can post their purchases and discuss them with their followers. They can also collect likes and gain greater popularity on the platform with those likes. In the "post-purchase" section, users can share how they fit in the clothes they purchased by posting pictures as they wear them. In summary, in this section (post-purchase), other users rate how a user looks in the clothes they just purchased. Gisele Bundchen, Bella Hadid, and Naomi Campbell are the top scorers in the post-purchase section. This can give you a clue regarding what type of bodies are favored in the ratings.

Lets talk about some of the issues on the platform;

Brandy Melville is one of the virtual stores currently present on the platform. To visit the Brandy Melville store on the platform, the users have to obtain 1000 "post-purchase" rating points from other users (they should collect 1000 points from other users' ratings); otherwise their access is denied/rejected. It means that 1000 other users should like their "fit" in the clothes.

Last month, the biggest expenses have been made in the Lululemon virtual store according to the data from Canadian servers. In the store's page, we read that many users were complaining about how they could not help but buy everything they saw on the discount day. Some claimed they took risks and spent their rent before the month-end. To investigate this phenomenon, we collected data from those users. We examined how the variables of interest as listed below could affect "willingness to take risks to purchase items". You can find the regression results below.

	Coefficients	Standard Error	t Stat	p-value	lower 95%	upper 95%	Lower 95%	Upper 95%
Intercepts	2.846067092	0.379382	7.501853	3.93E-12	2.096896	3.595238	2.096896	3.595238489
Brand Aspiration	0.065157427	0.084467	0.771391	0.049	-0.10164	0.231957	-0.10164	0.231956691
Status Seeking Tendencies	0.193740037	0.088392	2.191837	0.029	0.019192	0.368288	0.019192	0.368288397
Need for uniqueness	0.317748432	0.087223	3.642954	0.051	0.145508	0.489989	0.145508	0.489988533

There is a huge possibility that we can recruit a famous fashoin designer as a commentator and blog writer on our platform. There are two options for now; Vera Wang and Donatella Versace. Our clothing brand, jojomomo failed in Japan. Jojomomo was a high-tier expensive clothing brand that was directly designed for the use of celebrities and high social status people.

Questions

1. What is Brandy Melville trying to do? (Hint: They are trying to build their .. with a clear definition. The answer is NOT personality.) What does such action simultaneously mean? (Hint: Brandy Melville is some customers/users according to their ...) What are the potential implications/hazards of such action for the company and the customers ? Who is the most vulnerable group to such action? Why? (Answer is in the last chapter)

2. What is the dependent variable in the given regression analyses ? What are the independent variables in the given regression analyses ? Discuss each variables effect on the dependent variable one by one (Hint: Discuss whether the effect is significant, if yes, discuss how each variable affects.)

3. Vera Wangs account has 2500 followers as she follows 100 people, whereas Versaces account has 4500 followers as she follows 150 people. Considering that we have no other information about those designers, which designer is more appropriate for us to recruit? Show and discuss why? . Considering that we are in the early stage (Stage 1) and have 75 000 users now, and forecasting to reach up to 80 000 next week, after which stage can we expect recruitment of the fashion designer to bring greater impact? Why? (Hint: The correct answer is obviously 80000 (Stage 2), but you should show why step-by-step.)

4. Why do you think jojomomo failed in Japan? What kind of consumer need Jojomomos business was dependent on?

5. Explain media multiplexity on social media (What is it?) and its potential benefit compared to other platforms, such as Youtube, where there is a constant need for authentic content creation.